WEBINAR RECAP: How Medianet's Media Monitoring solution puts you in charge

In our recent webinar, Mercedes Carrin (Head of Marketing) moderated a discussion with Medianet's media intelligence experts, Sally Chadwick (Head of Media Intelligence) and Jacquie Hanna (Head of Insights and Strategy). They introduced our new media monitoring solution, showcasing how it helps tackle media measurement challenges while setting new benchmarks for meaningful, automated insights. Here’s a recap of the webinar with the key points discussed.

Medianet launched its innovative media monitoring solution in October 2024, with a clear goal: to disrupt the industry and put control back in the hands of communications and PR professionals. Designed for flexibility and precision, the platform streamlines workflows, delivers deeper insights and makes media monitoring more actionable than ever.

So what makes Medianet’s monitoring solution a game-changer? Let’s explore.

Search functionality: Full control at your fingertips

One of the most powerful aspects of Medianet’s platform is its search functionality, which offers complete autonomy to users. Unlike other media monitoring services that require a third party to create and manage searches, Medianet gives professionals the ability to set up, edit, and refine searches on their own terms.

This means you're in charge, especially when urgent changes or new searches are required. This agility allows you to adapt quickly to evolving media landscapes and emerging topics.

Sentiment analysis: The Medianet difference

Automated dashboards provide instant access to key insights from the moment you create your first search. These dashboards offer a snapshot of your media activity, including sentiment analysis, a timeline of media coverage, and other organisations mentioned in your search. What sets Medianet apart is its unique approach to sentiment analysis.

While many platforms offer automated sentiment scoring, Medianet's is bespoke and proprietary, built from the ground up using human intelligence and sophisticated machine learning. This results in an accuracy level of 75% or higher, exceeding the industry standard of 60% and is constantly improving. The platform is also transparent about its methodology and quality assurance process, providing confidence in the data.

Entity-level analysis: A powerful tool for PR professionals

Most of the media intelligence users are aware of what is called ‘article-level sentiment’. Beyond article-level sentiment, however, Medianet offers a world-first entity-level sentiment rating. This allows you to understand the tone of coverage specifically related to entities such as brands, individuals or organisations, as opposed to the overall tone of the article.

For example, an article about an industry inquiry might have a negative overall sentiment, but your brand could be mentioned positively within it. Entity-level sentiment analysis highlights these nuances, providing a much deeper understanding of your media impact. Entities can be brands, organisations, or individuals, offering a comprehensive view of the key players in any given media narrative.

Actionable insights: Let data tell you the story

What truly sets Medianet apart is its ability to deliver actionable insights that go beyond vanity metrics. Many media monitoring platforms flood users with charts and graphs that may look impressive but fail to provide meaningful analysis. Medianet’s approach is different—it curates both quantitative and qualitative insights to help users uncover real trends and make informed decisions.

One example is the "other organisations in this search" chart (available within the Medianet platform). This AI-powered tool surfaces the top five organisations mentioned within a given search, ranking them based on both frequency and contextual prominence. This provides users with critical insights into competitor activity, emerging industry trends, and unexpected media associations.

All charts are interactive, allowing you to click through to the underlying media mentions for deeper analysis.

Brand vs. media monitoring: a holistic approach

Another key distinction in Medianet’s platform is its dual capability of brand monitoring and media monitoring. While often conflated, these serve different purposes.

Brand monitoring focuses specifically on an organisation’s own media presence—tracking mentions, coverage volume, and sentiment related to the brand itself. It answers fundamental questions: Did we get media coverage? Was it positive, neutral, or negative?

Media monitoring, on the other hand, takes a broader view. It includes not only brand mentions but also competitive intelligence, stakeholder visibility, and industry-wide discussions. With Medianet, users can create unlimited searches to track competitor activity, key influencers, and major industry topics, ensuring they stay ahead of the curve.

The ability to create unlimited searches empowers you to monitor the entire conversation landscape surrounding your organisation. This holistic view is crucial for informed decision-making.

Bringing media monitoring back under your control

With its unparalleled search functionality, advanced sentiment analysis, entity-level insights, and a perfect balance between quantitative and qualitative data, Medianet’s media monitoring platform redefines how PR and communications professionals interact with media intelligence. More than just a tool for tracking mentions, it provides the strategic insights needed to drive impactful decision-making.

To watch the full webinar, click here.

For those looking to explore the platform firsthand, free demos and trials are available.