Why we’re bringing Media Monitoring to Medianet

Public relations, communications, and media professionals have long sought efficient ways to earn coverage, manage outreach, and measure impact. Yet, effective measurement remains elusive for many, often relegated to the “too-hard basket.”

Too hard because it can be perceived as expensive. Too hard because it can be perceived as unreliable. Too hard because the tools are not good enough.Too hard because it's just “too hard”. 

As the Managing Director of Medianet, I've seen the challenges many organisations face in proving the impact of their communication strategies. And we've been alongside them to dispel some of these challenges by supporting them with tools to share stories and build influence and frameworks to get started on the measurement journey. But as with any journey of innovation and adaptation, the market demands more—a comprehensive solution to streamline outreach, deliver actionable media insights, and monitor media impact. 

So when the needs of organisations are not matched by the solutions offered by other providers, something needs to change.

With our expanded media intelligence platform, we’re excited to bring forth a solution that seamlessly integrates effective outreach, actionable insights, and meaningful measurement—all in a user-friendly and impactful way.

So here is why we have decided to expand our platform into media monitoring.

An intuitive solution

Traditional media monitoring platforms often present barriers. Many require expertise in Boolean logic, creating challenges even for seasoned PR professionals. Configuring searches, adjusting keywords, and refining results often require technical skills, which can hinder the media monitoring experience. 

The vision for Medianet’s solution eliminates these challenges, offering an intuitive, user-friendly media monitoring tool. This media tracking solution allows PR teams, especially those without technical expertise, to focus on effective media searches instead of complex configurations. Instead of spending time learning Boolean syntax, users can focus on what matters most: understanding their media coverage and seeing those results overlaid with analysis that is actionable.

This also applies to Dashboards. Instead of having to create charts and fiddle with widgets to visualise data effectively, meaningful charts are automatically created with what we believe is a balanced view of value and vanity-driven metrics.

“These features significantly enhance PR efficiency, enabling teams, including those without technical expertise or in-house analysts, to set up and optimise media monitoring with ease.” - Amrita Sidhu, Medianet MD

A truly Integrated platform

In a survey conducted by Medianet, 80% of PR professionals seek an integrated platform for media outreach, database management, monitoring, and analysis. We built Medianet’s integrated platform with this demand in mind, helping users move seamlessly across every media moment. 

Imagine receiving a media mention notification and being able to instantly view the journalist's profile, review their recent articles, and even add them to your contacts list for your next PR distribution—all without leaving the dashboard. This fluid integration enables users to monitor coverage, manage contacts, and send targeted press releases in one place, eliminating the need for multiple tools and saving valuable time. 

Beyond enhancing the media monitoring experience, it also enhances media outreach initiatives by better-informing targeting and pitching. Medianet’s solution is designed to enhance efficiency, helping PR professionals focus on building impactful relationships and driving better results.

"PR professionals shouldn’t have to juggle multiple tools to manage media engagement.  We designed our platform to unify all essential functions so teams can work more fluidly and strategically." - Amrita Sidhu, Medianet MD

Sentiment analysis for PR impact

Measuring the true impact of media coverage is a top challenge for PR teams. Is success defined by the volume of mentions or by the quality of coverage?

A survey conducted by Medianet revealed that about 50% of communications professionals choose metrics based on volume such as number of mentions and reach. The other 50% choose metrics based on the quality of the coverage such as prominence, sentiment and key message delivery.

Good communication measurement balances both. While volume-based metrics are often automated, qualitative insights have historically required human interpretation.

Thanks to the work of our expert analysts training AI models, we’re now able to automate qualitative metrics and implement a human-AI loop, providing comprehensive metrics that include sentiment at both the article and entity levels.

Automating entity-level sentiment to be reliable and accurate is a world-leading approach that allows users to understand the nature and quality of monitored media mentions, gauge the overall sentiment of a story, and dive deeper into how specific entities are being represented. This means the PR professionals can see how organisations or individuals are portrayed within a story—a game-changer for organisations working in sensitive fields.

Redefine PR success with Medianet

Measuring PR success often sparks debate. There are lingering questions: should success be defined by the sheer number of media mentions? Or should it be about the quality of coverage and how accurately the media represents the organisation or its spokespeople? And does any of it matter if these efforts aren’t contributing to broader organisational goals?

If media activities don’t align with objectives like message delivery, brand positioning, or reputation, they need re-evaluation. Ultimately, measuring success in PR, corporate communications, and marketing comes down to linking efforts to organisational outcomes. Even the most impressive metrics fall short if they don’t drive meaningful impact.

At Medianet, we’re removing barriers to success by delivering an all-in-one media intelligence platform. Now, PR professionals can access outreach, monitoring, and analysis tools in one place—designed to provide clarity, intelligent, and actionable insights.

With this solution, we aim to help you achieve your goals confidently and strategically.

Want to see Medianet media monitoring and its features in action, register your interest for a free trial here.

Master media monitoring with our comprehensive guide. Learn key tips, best practices, and actionable insights to enhance your communication strategy and stay ahead of the competition.