An integrated solution for modern-day PR: An all-in-one media intelligence platform by Medianet
As the media landscape evolves unprecedentedly, for organisations to stay ahead of their PR strategies, it requires more than just media tracking—it demands an all-in-one approach. That’s why at Medianet, we’ve launched a groundbreaking media monitoring platform designed to reshape how organisations manage their media presence.
With the launch of our innovative media monitoring platform, we are delivering a full-service media intelligence solution that transforms how businesses and brands can navigate their media coverage.
Redefining Media Monitoring in Australia
For over 40 years, we’ve been trusted to provide leading PR and media solutions to help companies, governments and organisations across Australia tell their stories. Now, we’ve expanded our offering to include media monitoring, tailored to meet the needs of modern organisations. The demand for smarter, integrated media tools has never been higher, and our new platform is a direct response to this.
Our media monitoring platform does more than track mentions across print, broadcast, online, and social media. It seamlessly integrates with our existing PR services—press release distribution, media contacts database, and media analysis—creating an all-in-one media intelligence platform that allows clients to manage their entire media strategy in one place.
In a world where a single post can rapidly influence public perception, having tools to monitor and respond to sentiment has become essential for safeguarding your reputation. Our platform empowers you to take control of your brand’s narrative.
What makes our media monitoring solution different?
At Medianet, we know that monitoring the media isn’t just about gathering data—it’s about turning that data into actionable insights. Our platform is built to provide real-time monitoring, allowing you to not only track your media mentions but also understand how they’re shaping public perception.
Our features include:
- Comprehensive monitoring: Coverage across all Australian media outlets, from traditional print and broadcast to online and social channels.
- Actionable insights: With clear data on sentiment, key topics, and coverage timelines, you can quickly assess the impact of your media efforts.
- Industry trends: Monitoring news and developments in your industry to stay informed and adjust your strategies accordingly.
- Entity-based sentiment analysis: Go beyond basic sentiment tracking to see how specific people, organisations and other entities in your mentions are being perceived by the media.
- Unlimited searches you can control: Enjoy unlimited, real-time searches with instant results, intuitive controls, and the ability to create, edit, and manage search privacy effortlessly.
Combining technology and human expertise
Our platform leverages the latest AI tools, large language models, and advanced data science to generate tailored metrics quickly and accurately. In addition to cutting-edge technology, Medianet’s platform is supported by our exemplary customer service team.
While we are putting the power of media intelligence in our customers' hands, we understand the importance of human touch. Whether clients need technical assistance or strategic advice, our team is ready to provide support at every step.
Data and technology are also boosted by the human analysis from our Media Analysis team - Medianet Insights - who can create bespoke reporting based on your media monitoring data and share actionable insights that respond to your objectives.
Leading the way in media intelligence
At Medianet, we’re not just meeting the demand for media monitoring—we’re setting the standard for media intelligence in Australia.
Through the Medianet platform, organisations can create messages, deliver them to the right audience through the right media contacts, track their journey, and gain critical insights into their performance.
Our goal is to provide a solution that’s both robust and accessible, offering clients an affordable way to gain insights and manage their media strategies with ease.
Join us as we create a new benchmark for the future of media intelligence in Australia. Together, we can help you stay ahead, safeguard your reputation, and adapt to whatever the media throws your way. At Medianet, it’s media intelligence, made smarter.
Read the media release on Media Monitoring here.
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