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Inside the Black Box: What our LLM pilot revealed about brand reputation in the age of AI
4 MIN
27 November, 2025

Large Language Models (LLMs) are increasingly moving from experimental tools to important sources of information, creating a new dynamic that challenges the traditional influence of media in shaping brand perception. With users growingly turning to generative AI for quick, synthesised answers, LLMs are gaining a significant role in defining an organisation's reputation.

Corporate & Thought Leadership Reports
Latest Posts

If AI is the editor, who sets the standards?
2 MIN
27 November, 2025
If AI is the editor, who sets the standards?

AI-produced or supplemented content is proliferating on the web and in news media. The speed at which this trend has evolved is breathtaking to say the least. In a world where most of our careers started in journalism, communications, editorial, or media tech, it is important to put the present in ...

Corporate & Thought Leadership
Latest Posts

Editor's Press Release of the Month | Australians with devastating cancers are living longer, thanks to genomics and advanced treatments, but many are being left behind
1 MIN
27 November, 2025
Editor's Press Release of the Month | Australians with devastating cancers are living longer, thanks to genomics and advanced treatments, but many are being left behind

Omico’s November release stood out for its exceptional combination of public impact, scientific significance, and media readiness. It delivered a powerful story grounded in breakthrough data, human relevance, national policy implications and a clear call to action - all supported by a sophisticated ...

PR Skills & Campaigns
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