"Newsjacking" is the strategic practice of leveraging trending political, cultural, or sporting events to amplify your brand's message. It has become a cornerstone of modern PR now more than ever.
.png "Editor's Press Release of the Month | 91% skipping meals, 60% eating expired food and 1 in 5 eating from bins – New Salvos Report exposes Cost-of-Living Emergency for Australia’s Poorest")
May was dominated by Federal Budget coverage, with inboxes flooded by embargoed economic analysis, sector responses and political commentary. Yet amid one of the busiest media cycles of the year, a report linked to The Salvation Army’s Red Shield Appeal cut through - not by competing against the ...
"Newsjacking" is the strategic practice of leveraging trending political, cultural, or sporting events to amplify your brand's message. It has become a cornerstone of modern PR now more than ever. It involves tapping into existing news stories to share expert insights, industry perspectives, or ...
The traditional goals of public relations used to be media coverage and brand awareness. It now has ...
Each month, Medianet highlights a press release that cuts through the noise and in April, this one ...
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In November 2025, the Australian Government passed legislation banning children under 16 from ...
Ben Lawrence, Breakfast Radio Host and Operations Manager of the Sea FM Devonport and Burnie, ...
If you've ever found out about a negative mention hours after it went live, presented a coverage ...
The 2026 Australian Media Landscape report is here, and the picture it paints is one of an industry ...
.png?width=365&name=2025%20Brand%20design%20Email%20header%20templates%20(20).png "Medianet press release of the month")
Each month, Medianet recognises a release that cuts through - not just because of what it ...
Patrick Lenton has recently joined the Star Observer as the Digital Manager and Journalist, he ...
.png?width=365&name=2025%20Brand%20design%20Email%20header%20templates%20(16).png "Editor's Press Release of the Month | November")
Each month, Medianet selects one release that rises above the rest - not just for the announcement ...
In this interview, Nadine Roberts, a Senior Journalist on the Investigations and In Depth team at ...
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