This 30-minute recorded webinar covers practical tips from Medianet's in-house Editor on how to capture the attention of journalists and increase your chances of pickup.
What you can expect:
- The key elements that journalists look for in a release
- How to find newsworthy angles and structure a release for maximum impact
- Tips for creating headlines and hooks that capture journalists' attention
- The most common mistakes found in press releases
- Ideal time or day of the week to send out a press release
- Best ways to follow up with journalists
- Audience Q&A session