DIY vs ROI: The Dangers of Doing It Yourself in an Budget-conscious time

What you can expect:

PR budgets are being reduced, and PR professionals are doing a lot with less. Data gathered in June 2023 from the world’s 100 most powerful communicators found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn. At the same time, many PR professionals claim to experience burnout and do unpaid work.

It’s time to take action and make savings where possible. Reviewing workflows and how time is spent is the quickest way to spot inefficiencies and make PR budget savings.

But is ‘Doing it yourself’ the answer?

In this webinar, CoverageBook’s Stella Bayles and Medianet’s Amrita Sidhu discuss:

• Why the PR industry is experiencing a downturn
• Why ‘doing it yourself’ is costing your stakeholders thousands
• How to take action to prevent your budget being reduced
• The tech-stack you should invest in to improve your workflow

Additional Resources:

• Podcast: How to Make Your Agency Profitable with Stella Bayles and Simon Collard
• Blog: How to calculate the efficiency of your PR team and its campaigns through CPM
• Blog: How to tell your coverage success story and help secure your PR budget
• Medianet Media Landscape Report 2023