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Good 360’s sweeping national awareness campaign sheds light on the plight of everyday Australians as the cost-of-living crisis bites, with many unable to afford personal hygiene necessities like soap, shampoo and household cleaning products.
Headline/Opening Paragraph
A powerful and punchy statement that delivers the key findings of Good360’s original research without ambiguity. While a clever and catchy headline might draw a laugh, a seemingly ‘boring’ factual headline will jog the memory of a journalist. Highlighting key facts of their latest research in the headline is a power move that certainly drew interest.
PRO TIP - the news angles of Timeliness & Relevance/Currency
A topic currently on everyone’s lips and consistently trending in the news cycle, “cozzie livs” or the cost-of-living crisis has been having its moment in the sun since the onset of the pandemic and hasn’t abated since. Usually our advice would be “If it’s not new, it’s not news”, but if it’s a new angle on a pressing issue then it taps into the news values of Timeliness & Relevance/Currency. The key success factor of Good360’s press release was the offering of a new angle and original data crunch on the cost of living.
Assets
Good360 attached a great high-quality image of their Founder and spokesperson which is always best practice to give credibility to the story and save journalists time of finding an image themselves.
Level-up opportunity
It is important to work a spokesperson’s quotes into the second paragraph of a press release, ideally a first paragraph should contain the “Who, What, When, Where, Why and How” then segue into quotes in the following paragraph. Expect that quotes are the only item in a press release journalists will lift verbatim to use in their articles.
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