Bridging gaps between newsrooms and storytellers

For 40 years we’ve been the bridge between brands looking to tell their stories and journalists hungry for great stories to tell.

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About Us

THE MEDIANET STORY

You may not know it, but you have most likely come across Medianet before you came to this website. When you listen to the radio in the morning, or a podcast before dinner or even when you read the news at lunchtime, you are likely to hear from one of Medianet’s clients and their story.

Our customers are from all sectors, all sizes and have many different things to say. But they all have one thing in common. They have an important story they want others to know about. And for that they need to connect with the media.

We are here to help bridge the gap between newsrooms and storytellers, and to do it effectively to prove the value that communication has on businesses and societies.

We have been in the storytelling business for 40 years - as part of the Australian Associated Press until 2020, and still owned by News Corp and Nine Entertainment.

Our team is small and nimble. But our network is wide and strong. So is our tech and our resources to make things happen.

icon-focus 9,000+ media profile updates per month
icon-influencer 36,000+ media contacts and outlets
icon-influencer 12,000+ Australian and New Zealand journalists
icon-list 200+ ready to use media lists
icon-blogging 200+ media releases distributed per month
People centricity
People centricity

Nothing is more human than telling great stories, which is why our people are at the core of everything we do.

Value
Value

Getting stories heard can be hard. We strive to deliver value and impact for your media outreach efforts.

Passion
Connection

We are passionate about building connections and bridging gaps.

Integrity
Empowerment

To get the right stories told, we empower our customers with the tools, education and support they need.

ABOUT US

Our people

Amrita Sidhu
Amrita Sidhu
Managing Director
LinkedIn - Amrita Sidhu
Meet Amrita

Amrita is responsible for the executive and business management of Mediaverse and Medianet. She joined the companies in 2021 with a background in sales and marketing and as a senior executive in technology and digital services enterprises.

Amrita was formerly national sales director of the AAP newswire and has a deep understanding of the Australian and New Zealand media landscape. She brings a high level of commercial experience and management responsibility from her time as GM Asia for Tigerspike, a technology agency that designs and builds enterprise level digital solutions, and global head of commercial and partnerships for VMG, a SaaS social media video solution for digital advertisers.

LinkedIn - Amrita Sidhu
Katrina Sammut
Katrina Sammut
Head of Operations
LinkedIn - Katrina Sammut
Meet Katrina

With a love for media and delivering customer success, Katrina has over 18 years of experience and oversees the operations of Medianet’s product suite. Katrina brings a strong customer focus to the role following 7 years of managing Medianet’s Client Services team, where consistent high-quality service was paramount.

Katrina is based in Sydney and as a product expert, she is committed to the continuous development of technologies for Medianet customers.

LinkedIn - Katrina Sammut
Oliver Peters
Oliver Peters
Head of Commercial
LinkedIn - Oliver Peters
Meet Oliver

Oliver loves helping new and potential customers to realise their full potential in the world of media and has more than 15 years of account management experience working with business, finance and government clients.

Oliver is based in Sydney and has been applying that experience with Medianet for more than eight years, offering his clients insights and comprehensive support in the dynamic and fast-moving communications industry.

LinkedIn - Oliver Peters
Jim Castles
Jim Castles
Business Development Manager
LinkedIn - Jim Castles
Meet Jim

Jim loves to help his clients reach their true potential as he takes a seasoned, result-focused approach to drive strategic expansion and business growth.

Jim is based in Sydney and has helped hundreds of businesses over 24 years in media and commercial sales.

LinkedIn - Jim Castles
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Jacquie Hanna
Head of Insights and Strategy, Medianet Insights
LinkedIn - Jacquie Hanna
Meet Jacquie

With a passion for data and media intelligence, Jacquie works closely with clients in a range of sectors to distil complex information into meaningful and actionable insights.

Based in the Melbourne office, Jacquie has a master’s in international relations and Bachelor in Arts and Communications, and is a self-confessed media junkie who likes to keep her finger on the pulse and her clients informed.

LinkedIn - Jacquie Hanna
Mercedes Carrin
Mercedes Carrin
Head of Marketing
LinkedIn - Mercedes Carrin
Meet Mercedes

Mercedes is passionate about purpose-led marketing initiatives that help businesses and their audience build relationships. Over more than 15 years she has executed effective marketing campaigns within the media, advertising and public relations industries leveraging the power of storytelling, technology and data.

Based in Sydney, Mercedes was formerly Marketing Manager at Australian Associated Press (AAP) which has given her a unique perspective of the Australian and New Zealand media landscape. 

LinkedIn - Mercedes Carrin
Bryan Bugaoan
Bryan Bugaoan
Senior Account Director
LinkedIn - Bryan Bugaoan
Meet Bryan

Bryan's love for media started with a career in advertising after years of working in finance. That love has now spanned to corporate communications where Bryan's objective-based approach helps customers to realise their media strategy goals. Ask any of Bryan's clients and they'll tell you he's an extension of their own team.

Bryan is based in our Sydney office and on weekends, (and weeknights and the occasional client lunch) you will find Bryan living his best foodie life.

LinkedIn - Bryan Bugaoan
Michelle Shea
Michelle Shea
PR Account Director
LinkedIn - Michelle Shea
Meet Michelle

With over a decade of Account Management experience within the Media Industry, Michelle is passionate about delivering customer centric solutions to our PR clients.After 8 years working in London Michelle has relocated to the Central Coast NSW and is based in our Sydney office.

On the weekends Michelle enjoys exploring the coastal beaches and amazing bush walks the Central coast has to offer with her husband and son.

LinkedIn - Michelle Shea
Chrystal Glassman
Chrystal Glassman
Account Manager, Medianet Insights
LinkedIn - Chrystal Glassman
Meet Chrystal
LinkedIn - Chrystal Glassman
Jack Rozycki
Jack Rozycki
Head of Data
Meet Jack

Jack lives and breathes data with over a decade of experience in analytical and operational roles across distribution and content production within the media industry.

Based in Sydney, Jack leads the research team to deliver relevant and up-to-date data to meet the needs of our clients. His approach is outcome-oriented with a focus on the synthesis of qualitative and quantitative research methods.

Cindy Vuong
Cindy Vuong
Onboarding & Customer Success Manager
LinkedIn - Cindy Vuong
Meet Cindy

With a passion for customer success, Cindy has over 10 years of experience in account management and client servicing roles within the digital media industry.

As the Onboarding and Customer Success Manager, she is responsible for making sure customers are getting the most out of Medianet’s platform and services. This involves finding innovative ways to keep customers succeeding while driving retention and satisfaction and adding long-term value.

LinkedIn - Cindy Vuong
Russel Armour
Russell Armour
Editorial Services Lead
LinkedIn - Russell Armour
Meet Russell

Reading every press release, everyday, and keeping on top of the nation's news agenda, Russell is passionate about finding the most newsworthy stories to pitch to journalists to help clients achieve their earned media goals.

Based in Sydney, Russell has been pitching releases to AAP's daily news conference for the last three years, as well as sending twice-daily summaries to key journalists from News Corp Australia, and curating Medianet's NewsMatch Alert which is sent out to over 1,000 journalists everyday, to deliver Medianet's clients with a 95% pick-up rate.

LinkedIn - Russell Armour
Service
Service
LinkedIn - Service
Meet our Customer Support Team

This is the team that is up early and goes to bed late to ensure Medianet's customers are supported no matter what time of day, or night it is. These are the amazing people that work to resolve our client's queries as quickly as possible with their 'first-response resolution' mantra constantly refining how we can help you.

The team is based in Sydney and collectively has over 70 years of experience working with Medianet.

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Marketing
Marketing
LinkedIn - Marketing
Meet our Marketing Team

Our marketing team works to ensure Medianet’s services are communicated clearly to both PR professionals and journalists, so people from both industries can make the most of all we have to offer. 

The Melbourne and Sydney-based team regularly share resources, including best-practice articles, survey reports, and downloadable guides, so that your media strategy is informed by the latest and most accurate information.

LinkedIn - Marketing
Research
Research
LinkedIn - Research
Meet our Research Team

Medianet's researchers work tirelessly to keep all of our media profiles up to date and to include unique insights that help our clients to identify and connect with the right person. No one loves the media more than this team, they consume more media than anyone we know and have more media connections than the newsrooms themselves.

The team is based in both Sydney and Melbourne and love it when clients ask them to help with unique campaigns.

LinkedIn - Research
Medianet Insights Analysis Team
Analysis
LinkedIn - Analysis
Meet our Medianet Insights Analysis Team

Our Medianet Insights analysis team has a deep knowledge of the media landscape and are experts in the tracking and analysis of both digital and traditional media.

The team can provide analysis on media trends, campaign and reputation tracking, social media, and issues management. Our bespoke reports are designed to deliver actionable insights that give clients a strategic boost.

LinkedIn - Analysis
PARTNER WITH THE TOP OUTLETS

OUR MEDIA NETWORK

Medianet is the ultimate PR platform connecting you with media contacts and outlets to get your story told.

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