
Having a great story to share is just the start of getting good earned media, or PR.
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Media and PR insights, tips, research, interviews and analysis.
Having a great story to share is just the start of getting good earned media, or PR.
As a PR professional, maintaining your own updated list of relevant media contacts can be an ...
Want to learn more? Take a look at our latest post where we asked "Can I ask a journalist to see ...
Despite changing digital landscapes, press releases remain one of the top story sources for ...
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It’s no secret that some businesses or organisations seem naturally more newsworthy than others. ...
‘Newsjacking’ refers to the practice of using existing news events or occasions to share your own ...
Have you made a few unsuccessful story pitches or press releases recently? Perhaps it’s time to ...
Being an election year, we must all get ready for the announcement of the Federal Budget a bit ...
Over the past year we’ve caught up with 48 journalists for our weekly ‘Journalist Spotlight’ to ...
The opening paragraph is arguably the second most important part of your press release, falling ...
As summer approaches the media cycle starts to slow while everyone gets ready for the end of year ...