I'm the Founder and Managing Director at Gertrude Marketing. Gertrude is passionate about taking a 360 approach across all disciplines, from strategy, publicity, digital, creative, ads and influencers. The premise of Gertrude is to drive strong results for clients by creating campaigns that push the envelope. Hence the name Gertrude which is derived from Germanic roots that means 'strength'.
Being in the industry since 2015, I get a real thrill out of brainstorming exciting ideas and executing those ideas to really get consumers talking, whether it be on social media, in a newspaper or online. I've had experience both in agency land and in-house across social media, paid ads, influencers, events, strategy and PR.
A few career highlights include:
Relationships are everything! Take the time to get to know the journalist. Congratulate them when they get a promotion. Say happy birthday to them. Really develop that relationship because that's what is so important in achieving outstanding media coverage.
Blue sky thinking is always welcome! Big ideas that make an impact can really create cut-through, so don't shy away from those. The only way to grow is by pushing yourself out of your comfort zone, so always push the envelope and do something no one else is doing.
Bydee recently launched their new Agapi collection and sold a bikini every 2 seconds! It was so exciting to be part of a campaign at this scale! From the PR articles to the influencer content to the photoshoot and paid ads, everything came together to achieve Bydee's biggest day in history.
Although we have 11 clients, we are a small and tight-knit team of 3 very passionate marketing individuals. The Gerty team is fully remote, however, we do love a Friday work-from-cafe day.