For Immediate Release
Scholastic Australia Appointed Distribution Partner for Australian Safe-Driving Innovator Distractless
Australian innovator combats phone-related distracted driving
SYDNEY, Australia – December 14, 2015 – Scholastic Australia is pleased to announce a new partnership with Australian owned distraction-free driving innovator DISTRACTLESS. DISTRACTLESS disables a driver’s smartphone while the vehicle is in operation. The DISTRACTLESS device comes as a small immobiliser that can be easily installed under the vehicle dashboard by a licensed installer, and is then activated by a downloadable iPhone or Android smartphone app. Once activated, the paired smartphone is barred from sending or receiving any form of digital data including phone calls, text messages, email, social media updates, and access to navigational maps. Should the device be disabled or tampered with in any way, a notification will be sent to a nominated third party, such as a parent, workplace, or insurer.
An ideal solution for parents of newly-licensed drivers, company fleets, insurers and government agencies, DISTRACTLESS is available for RRP $295.00 and is proudly distributed by Scholastic Australia.
The danger of distracted driving is well documented. Recent statistics from the Deloitte 2015 mobile customer survey reported that 42% of 1600 Australian smartphone owners, between the ages of 18-75, admitted to using their mobile phone while driving.
As of October 2015, the Australian Department of Infrastructure and Regional Developments road toll stands at 1,209 deaths this year, creating immeasurable grief for families and adding considerable financial strain on government and healthcare department’s year-on-year. By disabling the technology that supports the rise in these figures, DISTRACTLESS will improve road safety and save lives.
DISTRACTLESS is an Australian brand, headquartered in Queensland, Australia. The company was built around the DISTRACTLESS concept, first conceived by founder, Ian Dutka, who brought together experts in software development, hardware engineering, and business commercialization to bring the concept to reality and to the market. The company prides itself on having addressing a major risk issue on our roads, and has worked relentlessly on delivering a solution that is now being recognized around the world by insurers, advocates, automotive groups, and those passionate about saving lives of young drivers. www.distractless.com.au
About Scholastic Australia
Scholastic Australia Pty Ltd is a wholly owned subsidiary of Scholastic Corporation (NASDAQ:SCHL), the world’s largest publisher and distributor of children’s books, a leading provider of print and digital instructional materials, and a producer of educational and entertaining children’s media. Scholastic Australia has extended its distribution reach to incorporate leading technology products and accessories for major retail, commercial, Apple, telecommunications and education markets nationally and supports a national network of education and commercial resellers. www.scholastic.com.au/technology
For more information, or to become a DISTRACTLESS stockist, please contact:
Mr Matthew Cross
Product Marketing Manager
Scholastic Australia Pty Ltd
Mobile: +61 408 855 188
For Sales and Technical Enquiries, please contact:
Mr Ian Dutka
Distractless Pty Ltd
Mobile: +61 404 110 329
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