The state of the press release 2013


Sending a press release is one of the best tactics to contact journalists and share your story. But how much do you know about the state of the press release in the current industry? Do you understand the drivers, frequency, method and success behind sending a press release? Do you understand how other companies distribute their press release?




Find the answers to these questions in the infographic below. Over 500 communication professionals answered our survey:

  • 30% of the people who took the time to answer the survey are PR Professionals
  • 25% work in the corporate sector
  • 30% spend their time in the Not-For-Profit sector
  • 15% of them work for the Government or a Governmental agency 

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State of the PR large

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