Five Tips to Give your Release its Best Shot
A recent AAP Medianet survey conducted shows that 91% of Journalists use multimedia in their stories and that they are more likely to use a news release that have assets attached, with images being the most popular.
However, we find that only 7.5% of releases (statistic taken in May 2014) included multimedia in their send. But why is this the case in today’s visual world?
The biggest response we receive about the image shortage is the lack of accessibility.
The good news is that in our current digital environment, there are many opportunities to create, publish or repurpose visual elements... all achievable through our smartphones.
Nowadays, it’s more common that Journalists (and citizen journalists for that matter) use their smartphones to cover news stories around the world. Photojournalist Ben Lowy, for example, was one of the first to use his smartphone for shooting in conflict zones and was awarded prestigious prize awards for his work, including the World Press Photo Award.
So, we have created five tips to help you master the art of photography from your smartphone and increase the chance of pick-up for your next release.
1: Use it
The more you use it, the better you become. This may sound simple but practice is your best friend when it comes to mastering a new tool. So become snap happy by training yourself to seize every opportunity to take a picture with your smartphone. Get involved in the photo-a-day challenge on Social Media if you need inspiration (#photoaday).
2: Rule of Thirds
To improve the composition of your photographs, try the rule of thirds. Our eyes are naturally drawn to any pictures that are geometrically composed. When you take a picture, break down your image into vertical and horizontal thirds. The four intersecting points (in red) highlight the four strongest focal points: this is your hero shot so capture it.
3: Frame it
In Public Relations, you may be aware of how framing is used to influence and shape how the audience perceives a situation. When it comes to photography, framing has the same power: adding a frame can enhance your picture. Explore framing as a technique to highlight some points inside your image. Use windows, add blur or play with architecture. Framing adds emotions and depth to your shots.
4: Still life pictures are easier than you think
Let's say you have to take a few pictures of a new product. Start by selecting a table placed by a window. Avoid reflective surfaces like glass or metal. Take a step closer than using your zoom. Test different angles. And once you're ready, take a dozen of shots: you can be sure that a couple of them would be good for use. Once you feel confident, combine objects of contrasting shape, colour and texture and surprise yourself. To highlight a new product, it's better to use a neutral background: either black or white.
5: Enhance it
When it comes to portrait, natural light is your best ally. It gives you great result in terms of colour, contrast and saturation. Place your subject in a background with low details so it's not taking too much attention from the main topic. If you're unsure of the colours, don't forget that black and white always adds a nice and clean touch!
When it comes to clarity, natural light is your best ally. It gives you great result in terms of colour, contrast and saturation. Place your subject in a background with low details so it's not taking too much attention from the main topic. If you're unsure of the colours, don't forget that black and white always adds a nice and clean touch!
With these five tips, you are armed to capture the best pictures for your release with your smartphone. And don't forget: practice makes perfect.
To see how easy it is to add a picture to your next release, contact your Account Manager or sign up for a free Press Release Distribution account today.
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