Hooked on the Headline

 

Thought writing a press release was hard? Coming up with the perfect headline could be even more challenging!

Headlines are the first thing that readers, journalists and editors see. Focusing on your headline and spending time to perfect it, will most certainly be worth it.

When writing your headline you need to consider what readers will think when they stumble across it in their newsroom wire, RSS feed, email inbox and in search engines.

Your headline needs to attract your audience attention, describe what they can expect from your release in a concise way, while still creating curiosity.      

90% of journalists want press release headlines to get to the point within 10-15 words!

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 Here are some tips to perfect your headline:

 

  • Use the key terms near the beginning of your headline. It will not only capture your reader’s attention, but on a search engines perspective, will help your release rank better.
  • Keep your headline tight. Don’t try to jam everything about your product or service in the headline – tell one story clearly.
  • Simplicity is the ultimate sophistication. Summarise your pitch in just a few words. Keep the length of your headline within 140 characters (including spaces). Keep it simple but don’t forget to always keep it punchy!

 

And lastly, after writing your press release body go back and rethink your headline. 

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You may also be interested in: 

- 8 key ingredients to crafting the perfect media release [Infographic]

- Press Release or Press Delete: 5 things journalists hate

- The new deadlines in a 24/7 news cycle

- Watch your language

 

How to write a press release: Template

Use our Press Release Template to write the content of your story. A press release is one of the most efficient and cost-effective tactics to communicate en masse for your organisation or cause. Your story has to be relevant and well-formatted to gain a journalist's attention...
 
 
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