Adding Value & Personality to your Press Release

 

We do say in our ‘Watch your language!’ article that you must write with professionalism and think like a reporter, however there is always ways to add value and personality to your story. One of the biggest ways is by using quotes.

Using good quotations in your story not only adds value and personality but also adds integrity to your message.

Quotes are used when you cite someone. This person can be an expert; your director of research, your CEO, a representative. It’s best to have someone with authority on the manner.[Tweet This]

When choosing to use quotations, the best place to include them would be in the second paragraph and should be the core of the paragraph. If you’re choosing to include another quotation in your release, this should be in the later paragraphs.

When including quotes in your press release, make them worth it. Use the quotes to point out how your product/service meets your customer’s needs and benefits them.

Avoid using jargons and keep the language conversational as they are more believable. 

[Tweet This Article]

You may also be interested in:

The Hook Factor

- Press Release or Press Delete: 5 Things Journalists Hate

- Finding the Right Angle

- 8 Key Ingredients to Craft the Perfect Press Release

  • News headlines
    • Man's disappearance now a homicide inquiry   |  
    • Govt wants to smash dodgy VET trainers   |  
    • NFL culture foiled Hayne: Beast Mode   |  
    • Qld teacher avoids jail over child porn   |  
    • EpiPen hikes by drug company   |  
    • Roberts saga old news to Broncos coach   |  
    • Reynolds vows to remain at Redfern   |  
    • Water security questioned in contamination   |  
    • Labour MP booted out of parliament   |  
    • MPs seek Mid-East, North Africa ban   |