As a division of Australian Associated Press, Medianet holds a unique position in the media landscape. Medianet has unparalleled access to the latest research and information from the media, insights into corporate communications, PR and more. To stay on top of the latest articles, white papers and studies, sign up for email alerts.
If you would like to suggest a topic for a future article or white paper, email us at firstname.lastname@example.org
The word from newsrooms on the 2016 Federal Election campaigning to date is well and truly out! That word is 'Lacklustre'; sometimes spelt b-o-r-i-n-g.
We've been sharpening our cooking skills and have come up with a great recipe: Eight key ingredients to craft the perfect media release.
Use our Press Release Template to write the content of your story. A press release is one of the most efficient and cost-effective tactics to communicate en masse for your organisation or cause. Your story has to be relevant and well-formatted to gain a journalist's attention...
A media database tool is used specifically used to pitch stories on a particular topic, product or company to a journalist. If you are in the process of researching what to look for in the ultimate Media Contacts Database, we’ve put together a simple and easy check list to help you ensure you get the most value for money.
Today is all about your content earning the trust of the media, your clients and your prospective clients. To ensure you stay on top of your content strategy and ensure there is no gaps, we've developed a Content Calendar Template for you to download.
When speaking about finding the right angle to your press release, we’re talking about finding the major point of your story to make it ‘newsworthy’ and interesting to the readers, journalists or editors.
Just like news articles, it’s important to hook your readers in at the start of your news release. This will determine whether your press release will get read properly or just skimmed through and forgotten.
Get creative. With thousands of press releases being distributed every day, it’s important to get creative in order to stand out from the crowd.
There is always that unpleasant feeling when you spend hours and hours crafting the perfect, strong-angled and compelling press release and no one contacts you.
Headlines are the first thing that readers, journalists and editors see. Focusing on your headline and spending time to perfect it, will most certainly be worth it.
- News headlines
- Fish industry-owned cameras OK: govt  |
- Six months' jail for interstate groomer  |
- Vic library seeks $75k for Civil War diary  |
- 'Labor Reef funds will go to bureaucracy'  |
- Aust stocks largely flat  |
- Vic bank clerk guilty of six-second murder  |
- Turkish shelling kills 28 IS fighters  |
- PM makes new friends on the train  |
- Car goes through Auckland grocery store  |
- A-League not much slower than UK: Mooy  |